If you’ve been on social media in the past few months, you’ll know exactly what Depop is or at least have seen it mentioned, but in case you’ve been living under a rock, here’s a brief idea.
What is Depop?
Launched in 2012 and considered to be a peer-to-peer marketplace, browsers can not only scroll through fashion that they like but with the added option to buy it should it take their fancy. Since then, Depop has gained six million users, quickly becoming known as the love child of eBay and Instagram. Now on the border of eCommerce and social media, CEO Runar Reistrup intends to blur the lines between the two.
Where Has All the Hype Come From?
There's no question that this channel is aimed specifically towards the younger generation. This makes the marketing path crystal clear, with social media being owned by 'the young'. Its only right to assume that Depop could steal the limelight from Instagram and eBay within the next five years.
With more and more young entrepreneurs emerging, it could be argued that this is the best place for them to start. Car boot sales are becoming a thing of the past. Teenagers no longer have to scramble for pennies by selling their hand-me-downs on a Sunday morning. A quick snap and an upload, two days later, they’ve made £30 from a single vintage top, that they had no idea was vintage.
Yes, that’s Depop. Depop is growing rapidly and pushing out young entrepreneurs left, right and centre, immediately making them a force to be reckoned with.
Even with sites like eBay, Etsy and Gumtree, second-hand selling has never been so popular. Seconds selling has taken off considerably in the last five years. Consumers are obsessed with the thrill of a good hunt and a bargain. If you haven’t seen something at a car boot sale or market and got just a little too excited that it’s a mere £1.50 compared to its high value, you’re lying to yourself.
The second-hand market could easily be considered as more popular than the new goods market for one main reason – the price. It’s true, no one can resist a good bargain. The main attraction to selling second-hand is the ability to create high demand of which you can limit your supply. Once that item has gone, it’s gone; perfect for impulse buyers.
How to Sell on Depop
There are many tips and tricks, but one of the key elements to successfully selling on Depop is to make your photos look as appealing as possible.
Looks are everything
Invest in a good camera, or a phone with a decent resolution (1080p or 4K are usually the most suitable options). Be sure to use natural lighting to show the true colours of whatever you may be selling, whether it's clothes, shoes, books or art. Bear in mind that while books and art are popular, clothes dominate the Depop market.
Great Customer Service Builds Great Depop Accounts
Another building block on Depop is great customer service. Building a good reputation and communication will always lead to re-purchases and loyal customers. If an order is delayed for any particular reason, don't panic. These things happen, just be sure to let your buyer know. A buyer losing faith in your services is never a good way to go. Be sure to set up a shop policy by adding it into your biography on your profile. It's best to state what you are willing and not willing to do to avoid misleading customers and "window shoppers", possibly wasting a good sale.
Depop the Explorer
Try to aim to feature on Depop's Explore page. It's one of the main tabs on the app, where Depop hand picks the best sellers to buy from and browse through. If you can make it on there, you're guaranteed to have followers and customers flow through to you.
To stand a chance of featuring, be sure to have in-app payment turned on for all items in your profile. Selling out-of-app is not only unsafe for yourself and the buyer but also against Depop's terms. Depop will also not feature you if you're a fan of spamming your post with hashtags. Yes, they are a wonderful way of attracting followers but also one way to have a post removed. If you want your post featured, tag Depop (@depop) in your post, and wait for review from the editorial staff.
The key to long-term success on the platform is to build an audience. You can do this for example through following others, studying popular items and the layout of listings.
Examples of Successful Depop Accounts
It’s okay to peek at other accounts and use them as inspiration! Take a look at three of my favourite Depop accounts.
1. Kit Lee (@StyleSlicker)
Kit Lee's account radiates professionalism and sleekness from the moment you click on it. This is a perfect example of how you should take your photos and display your items on your page.
2. Queen of Threads (@QueenOfThreads)
If you're selling photography equipment and retro band t shirts, this is definitely the kind of account you should use for inspiration. Queen of Thread's photos are much like Kit's. They are the perfect example of a layout. Her clothing is not only photographed on a hanger, but also on a model to grab a real feel of how the clothes fit. This is a great idea to attract customers.
3. UltimoGrido (@ultimogrido)
If you're looking to sell furniture, ultimogrido's account is a fabulous place to start for inspiration, with everything from the layout, to the description and pricing (note: this account is in Italian).
How Stock Control Powers Your Depop Selling Activities
Of course, another way to be sure you’re selling effectively is managing your stock with a Stock Control System. Stock Control has always been a heavily important feature to running a standard business and with the growing rate of second-hand selling, it would be smart to at least consider it. If you’re just selling old items in your wardrobe, perhaps a stock control system isn’t needed, but for a newly built or thriving business? Perfect.
Take our Cloud ERP Software for example. Khaos Control Cloud is perfect for small businesses, much like those that sell on Depop. Slick and easy to use, built for you to smoothly scroll through orders and stock, keeping track of everything so you can focus on building your business. It's management software at its finest.
And the best part? Whether you're working on the move via your phone or tablet, catching up from home on your laptop or in the office, our all-in-one, mobile ERP software has you covered.
Why not sign up for your free demo and learn more right now?
Please Note: This article was edited on 21/02/2018 to reflect Khaos Control Cloud's updated process re: trials.