It allows both businesses and individuals to sell their products to a large customer base without the need of setting up an expensive store. And it allows buyers to find what they are looking for, often for a great price.
No wonder the platform is popular. It currently has 167 million active buyers and one billion live listings from buyers in 190 markets. That’s what makes it such a great opportunity to grow your business.
But it also means that it's difficult to stand out from the crowd and to make users aware that you are there, amongst millions of others, trying to sell your products.
In order to sell on eBay and successfully grow your business you will need to have a strategy in place that makes your stand out when compared to your competitors. The following tips and tricks will help you to sell on eBay like a boss.
Write Titles and Descriptions … Like a Boss
Never underestimate the power of words.
A good product title enhances your position in search results, makes your listing stand out from the crowd, and pre-sells your product.
But what is a good product title?
eBay’s Help Section provides a helpful overview on what you should do or not. Their suggestions include the use of descriptive keywords, brand names or artists, and item-specifics in the title. Of course, you should also make sure your spelling is correct. There is no need to include words like ‘wow’ or ‘look!’, as users won’t search for those terms.
In addition, whenever possible, you should always start your title with the main keyword. You can capitalise all letters for important words, but never for the whole title. However, capitalising the first letter of most words will make your title easier to read.
You can use up to 80 characters for your title, but you don’t have to. Ideally, your title should follow this formula:
Product + Features + Benefits
An example for that would be:
“SanDisk Compact Flash card – 16GB | 100% GENUINE UK Stock!”
Once your title has caught the users’ attention, your product description can then provide them with more information about the item. This should use complete sentences, correct spelling and grammar. Break your copy up into short, sharp paragraphs to increase readability.
It is recommended to start off with the most important details, like item specifications. Be very clear and provide as much information as possible, including the item’s condition, packaging etc.
You might also want to include a short paragraph on the story behind the item or what makes it so special. Research has shown that this can increase your sales significantly.
Take Pictures … Like a Boss
While words are clearly important, a picture still is worth a thousand words.
Your pictures allow you to present your product in the best light and they can make your listings stand out of the crowd as well.
Whilst taking a good picture is not exactly simple, there are a few tricks that can help.
Lighting is key. You should try to use natural light whenever possible.
Make sure your pictures are not blurred or out of focus. Also, pay attention to the background! Generally, plain backgrounds work best and they should in all cases be tidy.
The same is true for the photographed product. Make sure it looks clean and well-maintained.
If you are unsure how and from which angle you should photograph your items, there is no harm in doing some research and checking out what your competitors are doing. This doesn’t mean you should copy them, but you can get inspiration and find out what style you like best.
And finally, don’t be reluctant to invest some time in your pictures. Using more than one picture and showing the product from various angles can only help your customers with their choice and will allow you to stand out from the competition.
Optimise … Like a Boss
There are some other little tips and tricks that you can use to optimise your eBay presence.
For example, you can use the eBay Most Popular Tool. It will allow you to find out what items are most popular for the entered search term.
You can also experiment with the times when you close your auctions. Generally, it is recommended to end auctions at Sunday evenings, as it is the busiest time on eBay. Also keep in mind international customers in different time zones as well as high seasons and holidays.
Build your Brand … Like a Boss
Considering the strong competition on eBay, it is key to engage with your customers and build a relationship with them.
This means amongst others to create engaging content and having a well-maintained online presence. You could for example write a blog about the history and stories behind your products, your inspiration as an entrepreneur and generally the life behind your eBay listings.
Also, be active on social media. It is an easy and cheap way to build a brand and engage with your customers. Show how to use your products on YouTube, share creative ideas on Pinterest and Instagram, and post news and blogs on Twitter and Facebook.
When doing so, keep in mind your target audience, which channels they use and what they are interested in.
With a profound online strategy that includes more than just eBay, you can make sure your customers remember you – and buy from you instead of your competitors.
Keep on Top of your Orders … Like a Boss
As soon as you start selling more and more on eBay, you will realise that eBay’s native user interface is not ideal to manage a larger number of orders and that mistakes occur more frequently.
That’s the signal for you that it's time to implement a cloud-based ERP system. It will handle your sales and order processing, invoicing and accounting, stock and inventory management, and even CRM for you. It is all managed under one neat interface and mistakes are reduced to a minimum. As all those processes are automated, you will suddenly have the time to work on more important things and to improve your business.
The cloud-based nature of such a software also allows you to manage your orders and your whole business on the go – wherever you are and at any time you want. All you need is a mobile device and an internet connection.
It is even easier, once your ERP is integrating with eBay, leading to an even higher degree of automation and efficiency.
At Khaos Control, we've worked with eBay since 2006, helping our customers to integrate their shops, orders, listings and general marketplace activities into their day to day operations. We've taken all of that experience and poured it into our eBay multi channel integration for Khaos Control Cloud.
You can be amongst the first to benefit from the eBay integration, together with all other advantages of our ERP on the Go. Sign up now for your free trial!
Sell on eBay ... Like a Boss
So, what are you waiting for? Get your eBay listings polished, build a strong brand, and manage your booming success with Khaos Control Cloud!
In short: sell on eBay like a boss.
This is the first in a series of articles on selling on eBay. Click through for an overview of our Cloud eBay Integration and for the complete list of resources.
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