Small Business Saturday - should I care? | Khaos Control Cloud

Do you sell 'stuff'?

Are you based in the UK?

Do you employ fewer than 50 people?

If you've answered 'Yes' to the above, then you should care about Small Business Saturday.

Lovely, but what is Small Business Saturday?

The laid-back cousin of its brash, big brother, Black Friday; Small Business Saturday started in the US in 2010. American Express launched the day in response to Black Friday and Cyber Monday. AMEX's intention was to run a campaign that encouraged people to shop locally, generally with actual 'bricks and mortar' businesses.

As with most things retail, it didn't take long for the idea to migrate across the Atlantic. Small Business Saturday debuted in the UK in the same year as Black Friday, 2013, and has seen enormous growth. For example:

Small Business Saturday is aimed at retailers that have physical shops, but there's nothing stopping you taking part if you only sell online, you'll just need to be a little more creative in terms of how you approach the event.

Great, I'm up to speed, how can my business take part?

But I only sell online, how can Small Business Saturday impact me at all?

As with Black Friday and Cyber Monday, Small Business Saturday creates a mindset for shoppers that leads them to expect that small retailers will be taking part. Even if you don't want to run a promotion or offer, acknowledging the day and entering into the spirit of it will allow you to benefit from it. Things to think about with your online stores ahead of Saturday include:

Small Business Saturday is for life, not just for December

The momentum that your business can generate on the back of this event will benefit you throughout the year. Collaborating with and supporting other local businesses will lead to opportunities in the future and much more besides. Go on, get involved!

Please Note: This article was edited on 21/02/2018 to reflect Khaos Control Cloud's updated process re: trials.


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